Role of Social Networking Sites

Mira Pawar By Mira Pawar, 11th Dec 2010 | Follow this author | RSS Feed | Short URL http://nut.bz/8228e0l2/
Posted in Wikinut>Reviews>Technology>Internet Access

Social Networking sites like FaceBook, Orkut, and Myspace etc allow the internet users to form communities online very quickly and easily from groups of friends to business networks

Use of Networking Sites

Social Networking sites like FaceBook, Orkut, and Myspace etc allow the internet users to form communities online very quickly and easily from groups of friends to business networks. These groups of individuals have become gold mine for internet marketers who can post their messages to the targeted market on social networking sites at a very little price and sometimes free.
However, while it has proved to be a lucrative business for some, there are others who also are abusing it. Social networking sites have become an easily abused internet marketing tool forcing the sites to crack down on new types of spam. The spam is a result of people artificially inflating friends count through mass-adding of members. The owners of these profiles sometimes market their own products or charge others to have their URL blasted to the bulletin board of thousands of other members.

Misuse of Networking Sites

However, while it has proved to be a lucrative business for some, there are others who also are abusing it. Social networking sites have become an easily abused internet marketing tool forcing the sites to crack down on new types of spam. The spam is a result of people artificially inflating friends count through mass-adding of members. The owners of these profiles sometimes market their own products or charge others to have their URL blasted to the bulletin board of thousands of other members.

Response to Social Networking Spam

Not to say that social networking spam does not work, but surely there is very little response for the marketing effort and rarely there is a decent offer on investment in comparison to other marketing strategies because of the following reasons :-
1. Large social networking accounts rarely comprise of the targeted members and therefore, members seeing the message may not be members of the target market unless and until someone is marketing Myspace resource site or a brand marketing to legitimate fans.
2. Many of these paid posts in bulletin form are only highly visible in limited quantities, based on post time and only when a member is logged in. Therefore, most members won’t even see the message.
3. Even if the targeted members of a market see the message, there is very little likelihood of response and this is quite common in most direct marketing methods.

Effective Ways to Use Social Networking Sites

If you are looking at the effective ways of using social networking for internet marketing, follow the following instruction and take it from there:-
1. Develop a highly targeted friend’s list rather than using bots.
2. As much as possible, welcome new members personally to your network.
3. Message members from the target market when they are online.
4. Offer something that has value like news or exclusive information in your posts rather than sending only links.
5. Contact members regularly to keep the message in front of them but do not over do to look like a spammer.
6. Join groups on social networking sites related to the niche and promote them without violating the group rule.
Abusing the facility will only land you on the wrong side and reap no benefits. Therefore, follow rules and stick to them irrespective of how long it takes you to achieve success.

Tags

Facebook, Myspace, Orkut, Social Networking Sites, Spam

Meet the author

author avatar Mira Pawar
I completed my journalism from ICS, Scranton in the year 1996 and specialise indoing feature stories

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Comments

author avatar lucia anna
11th Dec 2010 (#)

Interesting

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author avatar Denise O
11th Dec 2010 (#)

All good advice.
Thank you for sharing.:)

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author avatar hieroglyph
12th Dec 2010 (#)

Good share!

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author avatar Mira Pawar
14th Dec 2010 (#)

Thanks for appreciating!!

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author avatar Greenfaol
10th Jan 2011 (#)

More great advice, and good tips. Thanks for the share :D

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author avatar Mira Pawar
11th Jan 2011 (#)

U r always welcome and thanks for appreciating my articles.....

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