Aldub impact on media

Selriel By Selriel, 9th Nov 2015 | Follow this author | RSS Feed
Posted in Wikinut>Reviews>Film & TV>Romance

#ALDubEBTamangPanahon reached over 41 million tweets beating the record of the 2014 World Cup semi-final match between Brazil and Germany, which consists of 37.6 million tweets.

What is Aldub

Started on July 16, 2015, the segment proved it's success in both broadcast television and social media. Aldun has hailed as "social media phenomenon" with it's ground- breaking number of tweets correlating Aldub continuing romance.

Aldub is portrayed by actor Alden Richard and Maine Mendoza (as Yaya Dub, short for Dubsmash) interacting through split screen television. They communicate by audio samples or dubsmash and hand written message on screen.

Aldub is a love team known in the Philippines appearing in the Kalyeserye (Street Series) portion on noontime show Eat Bulaga.

Cultural Impact

Viewers easily relate to Aldub due to its Cinderella fairy tale like story of a simple girl meeting and having a romance with a Bae. Maine Mendoza was discovered on her Youtube videos performing Dubsmash and after that was history. Aldub is not that all about love but it pulsated raising values of dubsmash app in the Philippines.

Aldub fanatics embrace the tandem shows after shows, contributing a large impact on both cast lives. "AlDub wins most popular breakout love team award". GMA News on September 15, 2015. This couple is everywhere from kalyeserye to social media to various commercials and magazines.

Net Bashing and Criticism

The popularity of Aldub has been criticized because people ignore some national issues in the Philippines. However, critics received negative comments from the fans saying Aldub is a stress reliever and there are many reason why Filipino are unaware of national issues.


Aldub is indeed hit Philippine and World social media by storm evidenced by million of tweets. Many people symphatize and continually supports the love team. This segment from Eat Bulaga doesn't only show romance but also teaches the viewer about Filipono culture and tradition that many of us forgot and neglected due to more modernize living. It collide the tradition with contemporary. And it works.


Alden Richard, Aldub, Eat Bulaga, Love Team, Maine, Maine Mendoza

Meet the author

author avatar Selriel
An accountant who is fond of writing poems.
I love being a writer, it gives us the opportunity to tell stories, to create a character, to design a situation and be God of our own writing.

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author avatar Fern Mc Costigan
10th Nov 2015 (#)

Interesting post!

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author avatar Selriel
10th Nov 2015 (#)

I dedicate this to my cousin Maemae- no. 1 Aldub fanatics.

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author avatar SaigonDeManila
18th Nov 2015 (#)

The "aldub"is becoming a societal phenomenom that transcend the very humorous and self servng truth that enclaves in sub-cultural conciseness if not mirrorized the continues love affair of our yesterday romance to our thirst of valuable entertainment however shallow it made itself an instant classic. No wonder even the descerning academe are now talking its merits while the patriotic patrons across the globe are also glued on youtbe following the daily "kalyeserye". This explains why a global event like world cup ttweets and oher historical current event was lleft in the dust bin in the digital

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