Department Stores

pramalkumarsamanta By pramalkumarsamanta, 4th Sep 2015 | Follow this author | RSS Feed | Short URL http://nut.bz/1cm2gyxo/
Posted in Wikinut>Reviews>Shopping>Department Stores

Department stores are now a days popular stores in the market. The middle class families of the society generally go to these stores to purchase various house hold items for daily use . They prefer these stores because all the desirable items are available under one common roof. for modest price.

Introduction

Department stores are retail establishments offering a wide range of consumer goods in different categories known as departments in modern main cities, The department stores made a dramatic appearence in the middle of 19th century in the Great Britain , the United States of America, the France etc. These stores permanently reshaped shopping habits and changed the definition of service and luxury .Now the department stores are very popular in India. The establishments of Big Bazar,, Shoppers' Stop, Pantaloons ,West side, Reliance fresh, Metro Cash and Carry ,Spencer's etc are very much popular in Kolkata. These department stores have section that sell the following goods like groceries, house hold utensils ,clothing, dress materials, jewelries , furniture, home appliances , cosmetics, toys, gardening, toiletries, sporting goods, hardware, electronic goods, stationery items, photographic equipments, books, baby products and products for pets and last of all foods various cakes and pastries. Each section has its own counters for payment. Customers check out near the front of the store or alternatively at sales counter within each department It is generally found that some are part of a retail chain of many stores while others may be independent retailers. It takes a long time to purchase all the items from retail outlets in the department stores. Unless you have a patience to stroll all the retail outlets for purchase, you may lose your energy. or you may purchase the items in phases.
Some of the department stores lay stress on the grocery items , some on green vegetables , some on women's clothing, mens'ware , home appliances, electronic goods etc.

Role of deartment stores in the society.

The department stores play a major role in the cities. The ladies ,in large numbers , go to the stores to purchase the house hold items , clothing , jewelries with the disposable income. They are expert in marketing. They can spare their leisure time to devote to shopping..The department store have a large car parking space. It is very helpful to drive a car and keep the car in the parking space and do the shopping in the department store. Shopping is done with a considerable length of time without any hurry and return to the home with the purchased items . It's a pleasure to enjoy the shopping .Generally in the holidays and Sundays , all the family members of the household go together to do the shopping in the stores and buy all the left out items from the store. The food counters in the store are much demanding in these days. The customers gather in large numbers enjoy the food from the counter. Thereafter they visit all the retail counters and survey the displayed items so that they can purchase it in next time . In the holidays a Sundays and festival days the customers visit the stores in large numbers . It is like a fair going on in the premises. The customers also enjoy the large congregation in the building. But it is a harrowing time to pay the bills at the payment counters. All customers are lined up and pay the bills against the purchased items. But no energy is lost after payment is made to the payment counter. These department stores have shaped the habits of the customers. Once shopping is done and payment is made, it's a pleasure of the day. .

Conclusion.

The department stores have created a niche in the market among the upper segment of the society.. The customers generally visit such stores for essential items of the house hold and rare visit the retail outlet in the locality. It has become a status symbol of the society in the cities. It may so happen the retail outlets of the locality may be closed if all of us are solely dependent on the department stores. The retail outlets may thrive on the customers of the poorer segments of the society and the rural people of the adjoining fringe areas of the city.

Tags

Books, Cosmetics, Department Stores, Groceries, Jwelries, Retail Outlets

Meet the author

author avatar pramalkumarsamanta
I am a retired government officer.I am a postgraduate in life sciences, I have a passion for writing on any topic.

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Comments

author avatar Erly
11th Oct 2015 (#)

Hi? Thanks for sharing the pictures of your settings,very awesome.

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author avatar pramalkumarsamanta
11th Oct 2015 (#)

Thanks for comments.

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author avatar Retired
12th Oct 2015 (#)

Interesting analysis!

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author avatar M G Singh
12th Oct 2015 (#)

these stores have caught on in India and they dominate the scene in UAE

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author avatar pramalkumarsamanta
13th Oct 2015 (#)

Thanks, Mary, for nice remarks.

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author avatar pramalkumarsamanta
13th Oct 2015 (#)

Thanks,Singhji, for nice comments.

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