El Rey

Clarence SchreiberStarred Page By Clarence Schreiber, 24th Nov 2011 | Follow this author | RSS Feed | Short URL http://nut.bz/11v0.c41/
Posted in Wikinut>Reviews>Shopping>Markets

Elrey Foods is a local south side grocery chain that has stores in the Hispanic neiborhood and carries a complete Hispanic grocery line. They currently have three locations in the city of Milwaukee mainly on the south side. Elrey was founded by Ernesto and Heriberto Villareal.

About Elrey Foods

Elrey has been around on the south side of Milwaukee since 1978. The store was founded by Ernesto and Heriberto Villareal, who wanted to bring products from Mexico to the people of Milwaukee. They serve not only to the Hispanic people that live near the stores but also to all the races who are interested in buying their product from their stores.

When Ernesto and Heriberto Villareal opened their store in 1978 on South 16th Street (now César Chávez Dr.), they didn't realize it was going to be one of the largest Hispanic owned corporations in Milwaukee and in Southeast Wisconsin. Their original store on César Chávez Dr. had expanded three times until they built a much bigger store across the street in 2007.

Locations of Stores

They have currently have three stores in the south side. The first one Nuevo Mercado El Rey is located at 916 South César Chávez Dr.. The second location El Rey Foodmart is located at 1320 West Burnham. The third one El Rey Plaza is located at 3524 West Burnham. They are in the process to open a fourth store which they are hoping to open sometime in spring of 2012, El Rey Family Market at 5200 W. Oklahoma Avenue.

Taco Loco

In their stores, except for the El Rey Foodmart location, has restaurants located in their stores. They serve great mexican food. They do have a seating area there so you can have a place to sit and enjoy your meal.

Gloria's Cakes

Another part of their business is Gloria's Cakes. The business is located in their 916 South César Chávez Dr store. You can have a custom ordered mexican style cakes. It might be a little expensive but they use the finest ingredients possible.

Their Trademark Tortilla

El Rey is very well known for their tortillas. The opened up their original factory on 5th Street on the south side. In 1999 they moved the factory to a bigger building on 1530 S. Muskego Avenue.

Wholesale Division

In the 1980's Mexican food became very popular. with this trend helped set up the Villarreal’s other branch of their business, wholesaling Hispanic food products. Today, El Rey servres just about every restaurant in Wisconsin that serves Mexican cuisine. Their wholesale division is located at 704 W. National Avenue.

If you are unable to visit one of their fine stores, you can find El Rey products like corn and flour tortillas, chips, salsa and other products in other stores around Milwaukee.

For More Information

For more information about El Rey Foods please checkout their website.


Groceries, Grocery, Grocery Shopping, Grocery Store, Grocery Stores Different Commodities, Grocery Story, Hispanic, Hispanic Food, Hispanics, Mexican Food, Mexican Grocery Store, Milwaukee, Near South Side, South Side

Meet the author

author avatar Clarence Schreiber
I live in the Upper Midwest and I enjoy collecting sports cards, history to name a few. Some of the things that I like to write about varies bio on people, television stations, places and more.

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author avatar Steve Kinsman
1st Dec 2011 (#)

Makes me want to get on a plane and fly to Milwaukee.

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author avatar Buzz
1st Dec 2011 (#)

Great page on Milwaukee, my friend. Enjoyed reading it.

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author avatar Retired
1st Dec 2011 (#)

Good job...if ever in Milwaukee, will have to visit one of their stores...thanks for sharing...

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author avatar Denise O
2nd Dec 2011 (#)

Good information on the El Rey store. Congrats on the star page, it is well deserved. Thank you for sharing.:)

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author avatar Clarence Schreiber
3rd Dec 2011 (#)

Thank you Denise.

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author avatar Ivyevelyn, R.S.A.
4th Dec 2011 (#)

Congrats on the Star Page, Clarence. You write well and hold the reader's interest.

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