How to Choose Best Web Hosting Company for Your Website

Vijay Kumar Gautam By Vijay Kumar Gautam, 28th Nov 2017 | Follow this author | RSS Feed
Posted in Wikinut>Reviews>Technology>Web Hosting

Choosing a web hosting company is often something that most people don’t think about, but can be crucial to the operation of your website. Thus, this can directly affect the business and publicity your company receives, tying directly to the number of customers you can reach.

How You Can Find a Hosting Company for Your Business Website

Choosing a web hosting company is often something that most people don’t think about, but can be crucial to the operation of your website. Thus, this can directly affect the business and publicity your company receives, tying directly to the number of customers you can reach. As a result, it is important to make the right difference when choosing a company that can offer you a reliable, secure, flexible and affordable channel to reach your audience.

One of the most important metrics to judge a web host is through their server reliability. There’s no point in hosting a website if the page doesn’t load or returns an error if the customer is trying to reach it. With so many choices available, it is recommended to try and find a host that advertises at least a 99.5% uptime. This is especially important for those who are looking to host eCommerce websites, where hours or even minutes of downtime can result in a large loss of both customers and profit. It’s easy to monitor how severe you’re impacted when/if there is downtime, using either server monitoring tools that may be available from your web host, or through any third-party websites on the internet. This is the foundation for choosing a provider and really should not be overlooked, lest you find your website down at a critical moment.

There are also different types of hosting options for users who have different needs. The basic tier- shared hosting, middle tier- VPS (Virtual Private Server) hosting, and top tier- dedicated hosting. If you are offering a service where there may not be a need for a high performance, dedicated server, shared hosting may be the best choice. Shared hosting is the cheapest because multiple websites share the same server, but then performance is dependent upon the sites sharing your server. If your website is more sensitive to fluctuations in performance, you may want to consider a VPS. VPSs hold much fewer sites per server compared to shared hosting and dedicates specific resources to each site. However, this is more expensive than shared hosting, on a magnitude of about two to six times. The fastest option is dedicated hosting. Only your website is on the server, meaning it can utilize the full resources of the server. This is also the priciest option, often costing a hundred or more a month, so go with this if your website requires hundreds or more concurrent connections. If you start with a lower end option, it is worth investigating whether your host allows an upgradability option if your website generates more traffic in the future.

Sometimes, you just want another domain name for some reason or another. It might be a new trend, some new keyword that popped up, or that you just find a new catchy phrase. You can easily forward multiple websites to your central website if people end up misspelling your main address. It may be worth your while to investigate if your provider allows you to have multiple domain names, and for how much. There may also be a storage limit or restrictions regarding the extra domain, so be sure to read the fine print.

Prices are a huge part of deciding which provider to go with. They range widely, from less than ten dollars to over a hundred. As mentioned previously, much of the difference in price depends on what type of storage you want to get. However, big brand names such as Amazon Web Hosting or Google may demand more. You, as the consumer, still have a responsibility to decide whether the features provided are worth the cost, especially if you own a startup company with limited funds. It may be worthwhile to look for promo codes or cash back on your credit card that may make a previously more expensive deal cheaper. It may be tempting to sign up for many of the free hostings that are advertised but be aware that they may be loaded with ads, very slow and generally insecure and unsuitable for professional businesses.

Many web providers offer a trial period, where you can create your account using your personal Gmail account, Hotmail email account or any other email service provider, during which you can cancel and receive a partial or full refund. This may be helpful if your website only needs to up for a temporary period before it can be shut down. Refunds may also be subject to cancellation fees or terms/restrictions, so be aware of the terms and conditions. Also, do be aware that domain name registration and hosting can have different guidelines for refunds.

Without a way to control the design and functionality of your website, what good is having one? It’s important to have functional and usable web hosting tools. You can buy individual features, such as FTP or add-ons, or a whole host of features with something like cPanel. Most hosting providers should come with these scripts or applications to help you manage your day to day activities. If the provider has limited to no tools provided, you may be forced to contact them every time you wish to make a change on your website, which can be very annoying and time-consuming.

Hosting storage and bandwidth may be problems if your site is developing into a heavily accessed resource, but most consumers shouldn’t have too many problems with the current shared configuration. If needed, users should easily be able to upgrade to the VPS or dedicated server option. If you link media resources to other free hosting sites, such as Imgur or YouTube, you can limit the resources you need to consume on your own website.

The main way you will be modifying the content on your website is through the control panel. It contains many important diagnostic and monitoring tools that can be used to troubleshoot problems. It is the brains of the site, and an immensely powerful tool to control every aspect of your website. Therefore, you need to find the right balance between user-friendliness and expert configurations. If your provider doesn’t have the one that suits your needs best, don’t worry- there are many free and paid control panels to choose from.

If you decide to not stick with your current provider, you don’t want to be locked into a contract that you aren’t happy with. Many hosting companies offer discounts for signing up for long subscription periods, but once the money leaves your pocket, it’s gone unless the company offers a money back guarantee. The longer the subscription period, the more time you have to discover that your hosting company may not be the right choice for you. As always, read the fine print carefully before committing to a long-term agreement.

Everything is fine until everything goes wrong. That’s why it’s important to have periodic backups to ensure that your website is ready to go at a moment’s notice in case of a catastrophic failure. You should find out how often your web host backs up your data, if you can backup and restore the data at any time yourself, and if you can schedule automatic backups. It may also be prudent to save a local copy on physical media, such as an external hard drive or USB drive, in case you aren’t able to access the cloud backup.

Websites can be tricky, especially if you are not technically inclined and all the unique terminology confuses you. That’s why it’s nice to have good technical support. A good web provider will have phone, email or live support, preferably 24/7 in case you need help at a strange hour. Good documentation also helps when you may have smaller or more common problems that can be easily solved. Even if you don’t need technical support, the web hosting company’s staff should be able to assist with any issues in billing, upgrades, or design.

If the environment is a big concern of yours, it may be worthwhile to look into how green your web hosting is. All the servers that run in centralized data centers use a lot of energy in cooling, uptime, and pure computational power. However, you should not choose a web host that will cost too much more than a traditionally powered data center, as these energy saving measures should end up costing the provider less than traditional fuel sources.

SEO (search engine optimization) can be important in increasing your website’s exposure and visibility to search engines. Your choice of hosting companies may affect your website’s SEO if the web hosting, UK web hosting or any other country hosting, is compromised in performance, uptime, or security. If your provider is running slower hardware than others, your website may show behind other sites that have faster loading times. Search engines also redirect users to other sites if your website is down, so make sure that the company you choose offers an uptime of 99.5% or higher. Lastly, search engines often blacklist websites that are known to be compromised, so check up on your web host company current security practices. Some good metrics to go by in general to find a good hosting is to look at how many years they’ve been in business, what their reputation is like, and how their reviews are.

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