Palermo's Pizza

Clarence Schreiber By Clarence Schreiber, 5th Oct 2011 | Follow this author | RSS Feed
Posted in Wikinut>Reviews>Restaurants

Palermo's Pizza is located in the Menomonee Valley on 3301 W. Canal Street. They make and sell frozen pizza to local grocery stores around the area and around the states. They also have a cafe on site for everyone to and lunch there.

History of Palermo's Pizza

In 1964, Jack opened Palermo Villa Inc., which began as an Italian bakery on Milwaukee's East Side. Initially selling Italian breads, cookies and cannoli, they began making Italian soups and sandwiches. Soon, they acquired the hardware store next door and expanded.

In 1969, Jack and Zina opened a restaurant to satisfy their customers' demand for their homemade Italian foods. The recipes they used came from old family specialties, some of which Jack and Zina created by memory - not to mention trial and error. Palermo Villa's specialties included Spedini, Bracioloni, cannoli and homemade pasta dishes. However, it was their pizzas and pizza breads which were most in demand.

During its early years, many celebrities of the day visited Palermo Villa, including Frankie Avalon and James Darren. But it was the owner of a local grocery store who would change the Fallucca's fortunes. He ordered sficinuni to go, but Jack suggested he take the pizza bread instead. After tasting it, the customer was so impressed he urged Jack and Zina to go into the frozen food business. The rest, as they say, e la storia (is history).

From Restauranteur To Fledgling Manufacturer

Palermo's began making frozen pizza breads in 1978, in an old bakery that was renovated into a manufacturing facility on Milwaukee's South Side. Several years later, Palermo's introduced twelve-inch round pizzas with crusts that were par-baked on-premise. Pizzas and pizza breads were sold under the "Palermo's" brand name, and Jack Fallucca soon became known as "Papa Palermo." His expression "Dat's Da Best!™" spoken in his heavy Italian accent, was soon adopted as the company's slogan and became widely recognized throughout the area.

1983 saw the addition of a larger bakery and the introduction of "Zina's Thin Crust Pizza." Two years later, Palermo's further expanded into the market of Deli Pizzas, providing supermarkets with pizzeria-fresh pizzas for their deli customers. Dat is da best Then, in 1989, Palermo's introduced a revolutionary new product - the first pizzeria-style frozen pizza with a crust that rises as it bakes. "Palermo's Special Edition Pizza" was an instant success and was soon copied by national frozen pizza makers. ("Copied" being the polite phrase.)

Palermo's Pizzeria & Café

They invite you to experience their Italian hospitality in the Palermo's Pizzeria & Café. There you'll find our fresh pan pizza served by the slice or their "Made to Order" Classic and Special Edition pizzas in 9" and 12" sizes. You can order from our menu of family recipe pizzas or build your pizza any way you'd like it. They also serve Nonna Zina's homemade Cannolis and Italian cookies as well as their weekly specials including soups, sandwiches and other delectable offerings.

You can enjoy your pizza, sandwich or cannoli while sipping on San Peligreno water at a table in our courtyard and listen to Italian music or simply enjoy soothing sounds of our imported Italian fountain.

With A Respect For The Past, And An Eye On The Future

Today, just as it was when Jack began our company, every pizza they produce is made with the utmost care and pride -using only the finest, high quality ingredients we can find. Ingredients that you just won't find on lesser pizzas. That's why Palermo's pizzas deliver a pizzeria-quality experience.

They also continue to introduce new creations. 2007 saw the premiere of Palermo's Naturally Rising Pizza with Rustico Crust," our authentic, super-premium rising crust pizza and Stone Baked pizzas with a Hearth Italia crust, which was created to provide a pizza as close to those enjoyed in the piazzas of Italy featuring a crust baked in their imported Italian marble-hearth oven. In 2010 Palermo's once again brought innovation to the frozen pizza category with the introduction of its Hand Tossed Style pizzas.

As the company's product offerings have grown so has its success. In March of 2011 Palermo's was named to the Deloitte Wisconsin 75 List for the second consecutive year. Each year the Deloitte 75 recognizes the Top 75 privately held businesses in the state of Wisconsin.

Factory Tours

If you'd like to learn more about Palermo's Pizza we invite you to take Milwaukee's only pizza factory tour. Tours of our Villa Palermo facility are available during which you'll learn about how pizzas are made, our company's history and other fun facts about pizza. Tours take approximately 1 hour to complete and include a 20-minute video of their company history; a walking tour of the plant and a slice of Palermo's fresh pan pizza in our Pizzeria & Café and Palermo's merchandise.


Breakfast Pizza, Business, Business Ethics, Business Owner, Businesses, Frozen, Frozen Food, Frozen Foods, Frozen Pizza, Milwaukee, Palermo, Palermos, Pizza, Pizza House, Pizzas, Restaurant, Restaurants, Wisconsin

Meet the author

author avatar Clarence Schreiber
I live in the Upper Midwest and I enjoy collecting sports cards, history to name a few. Some of the things that I like to write about varies bio on people, television stations, places and more.

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author avatar Ivyevelyn, R.S.A.
10th Oct 2011 (#)

Thank you, Clarence, for following me. I see you have written some interesting articles and I am looking through them.

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author avatar Bridgitte Williams
13th Oct 2011 (#)

I love pizza! :-) This sounds great. Wonderful writing and nice job!

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author avatar Sheila Newton
18th Oct 2011 (#)! Lovely article.

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author avatar Randy Duckworth
23rd Oct 2011 (#)

Very interesting article! Thanks for sharing it!

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author avatar Klaus Mueller
28th Jan 2012 (#)

Which store sells it?

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