SOCIAL EXCHANGE THEORY by John W.Thibaut and Harold H.Kelley (1959 )

Aisyah Mahira By Aisyah Mahira, 7th May 2016 | Follow this author | RSS Feed | Short URL http://nut.bz/3s5--ji-/
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Social Exchange Theory is a theory that is based on the exchange of rewards or positive rewards and cost for measuring the value of the result / earnings on the different situation for each individual

SOCIAL EXCHANGE THEORY by John W.Thibaut and Harold H.Kelley (1959 )

Background Theory
Social exchange theory is the study of interpersonal relationships within a system of interpersonal communication. This theory is born out of a branch of sociology and psychology are among others by John W.Thibaut and Harold H.Kelley in 1959, George Homans in 1961, and Richard Emerson in 1962. Apart from the two branches of the above, this theory also closely related to the branch of economics that the character was pioneered by Peter Blau in 1964 and partly also present in the branch of anthropology with the character is Goodfellow on year 1939.

Essence Theory
Social Exchange Theory is a theory that is based on the exchange of rewards or positive rewards and cost for measuring the value of the result on the different situation for each individual.

In the book Psychology of Communication works, Thibaut and Kelley concluded that: "The basic assumption that underlies all of our analysis is that each individual voluntarily enter and remain in the social relations just as long as the relationship is quite satisfactory in terms of rewards and costs".

The basic concept of this theory that includes the four main elements of which are:
1. The rewards, every effect is considered positive gain from a relationship.
2. Costs, is the effect that considered negative happens in a relationship.
3. Results or Earnings, is the effect of the relationship based on the level of rewards and costs.
4. The level of comparison, indicating the size of the standard or standards used as criteria in assessing the relationship of individuals at the present time. This default size can be either an individual experiences in the past or other relationship alternatives open to him. However, the level of the comparison has both preferred solution in the relationship called Comparison of Alternative Level (Level Comparison of Alternative).

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author avatar SaigonDeManila
29th May 2016 (#)

👍👍

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