Where is the "REAL" Coke?

David Reinstein,LCSW By David Reinstein,LCSW, 23rd Aug 2011 | Follow this author | RSS Feed | Short URL http://nut.bz/34l_q9dn/
Posted in Wikinut>Reviews>Food

Why did Coke mess with a great product and replace it with a mediocre one? A new formula gave us a new drink ... One not as good.

The Story of the Real Thing

Companies change things for all kinds of different reasons. Some companies believe that continuous change is a necessary element of continued success. These firms never seem to appreciate that their products is as popular as it is just as it is for a reason. Sometimes, the changes are economically motivated: A cheaper way to make the product becomes available. In the case of Coca-Cola, it seems to have been some of both.

As kids, Coke was most often found in little 6 ½ ounce bottles in vending machines or (before they became popular) simple refrigerated cases. If we wanted a bigger drink, we bought a Royal Crown Cola and got 12 ounces for the same price. But real Coke lovers were happy with the 6 ½ ounces of the "Real Thing."

The early history of the name is not the issue here, but here is an abbreviated summary. Yes, Mr. Pemberton developed it initially as a patent medicine back in Columbus, GA in the early 1880s. Following prohibition legislation in 1886, all intoxicants (alcohol and a coca leaf derivative) were removed; the drink was sold to a Company in Atlanta that became Coca-Cola Bottlers in 1888. The rest is better known history.

For many years, the Coca-Cola that was produced, under license to the Atlanta based company, produced the carbonated cola beverage we knew so well. In 1985, owing to the two aforementioned management motivators, Coke changed its formula. The public went wild and within a year, the company reneged - sort of.

They said they were bringing back the original drink and went so far as to label it "Classic Coke." But they had changed a key ingredient that they hoped no one would notice or care about. The new "Classic Coke" substituted high-fructose corn syrup for the former cane sugar sweetener. Every Coke lover knew it had changed but we drank it because we still preferred it to the Pepsi that Coke lovers find just too sweet.

Then, just about a year ago, on the shelves in our local COSTCO, cases of 12 ounce bottles of Coke bottled in Mexico arrived on the shelves. Sweetened with cane sugar, it was the "Real Thing." It had been available all along at Mexican restaurants and groceries - but only their regular customers seemed to know it.

It is not cheap. You won't find three 12-packs on sale for $10. At your local supermarket - But, if you yearn for the real taste of the "Real Thing", it still exists and is available.

The sweetening ingredient is not the only difference. The carbonation is crisper and more intense and it is, quite genuinely, more refreshing. Calories are about the same but the taste is incomparable.

If it wasn't broken, why did they 'fix' it - Or so my grandfather would have asked. It's about profit and corporate arrogance.

There's a major Mexican grocery store opening up near us soon, and we have our fingers crossed. The Real Thing is the Real Deal. The "Classic Coke" is a shame and a sham. Maybe someday someone in Atlanta will wake up and redo the formula back to the original. If not, you can get it if you want it and are willing to pay a premium price for, in my opinion, the best cola drink ever created,

Tags

Coca Mexicana, Coca-Cola, Costco, High Fructose Corn Syrup, The Real Thing

Meet the author

author avatar David Reinstein,LCSW
Clinical Social Worker (Psychotherapist), humorist, poet and musician, Born in Boston and a relatively unscathed survivor of the 60's.
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David Reinstein, LCSW

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Comments

author avatar Denise O
23rd Aug 2011 (#)

I could not agree with you more. I am so glad you included the Columbus Ga. history to it all. I had lived in Columbus Ga., most my life. It is so true, if it is not broke, don't fix it. Thank you for sharing.:)

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author avatar Vernazoa
23rd Aug 2011 (#)

This is a wonderful article. I am impressed with your work(pleasure) as always.

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author avatar svdolphin
23rd Aug 2011 (#)

great article....good work....

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author avatar Retired
23rd Aug 2011 (#)

The original Coke recipe contained cocaine to get the users to buy more of their drinks and this was later changed because of violation of norms. Moreover the colouring is known to create behavioural problems with people and kill the brain cells within the body.
I researched and circulated an article around on the net in 2000 that the best toilet cleaner that you can find is a bottle of coke as it tuns litmus paper red meaning it is highly acidic.
Moreover the taste of coke depends on the level of purification and the better tasting the drink is, the higher the purification which is why the drink tastes different in various countries as the purification process is very expensive and the standards are lowered to keep the price down to increase consumption.

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author avatar Retired
23rd Aug 2011 (#)

BTW, we do honour Coke every year with Santa Claus who was originally green costumed and Coke cashed in on it in the 30's if I am not mistaken and used red and white which is the theme of the Christmas too now... The colour is catchy so why not....

Coke also uses sex to sell, the hourglass contours of the bottle represent a female body to give the effect to a male that he is holding a female in his hand for a drink.
The cans have come through due to recycling and breakage costs although their crates are better designed than Pepsi - it covers the whole bottle to prevent breakage and encourage bottle recycling for atleast 4-5 or even more uses.

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author avatar Delicia Powers
23rd Aug 2011 (#)

Thanks David...

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author avatar Sheila Newton
23rd Aug 2011 (#)

Things Go Better with COKE they say!!! Loved this.

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author avatar Tranquilpen
28th Aug 2011 (#)

Most informative write my friend. Years ago as kids living near the big Coca-Cola bottling plant in Durban South Africa (S.A. Head office) Any one could pop into their reception area and help himself to a daily 6.5 oz. bottle of the real thing From their equally authentic chest type Coca-Cola fridge. That exact size and chilled to a precise temp. was the only real thing in their entire range of packaging, Coke's own say so. Been a diabetic for years now, but still miss that 6.5 oz. bottle of the real thing. Ps. No diet, or Coke lite could touch it in a million years.

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